To sell Volvo’s line of premium trucks, software, and logistics services in a market dominated by messages of power and performance, we connected Volvo efficiency with what fleet managers care about most—their bottom line.
Application Specific Solutions
To sell Application Specific Solutions, a customized combination of hardware and software that saves thousands on fuel each year, we created a series of highly-targeted digital spots that explain the product in a simple demonstration.
The ads drove viewers to a detailed survey that determines the perfect package to fit their individual business needs.
Upon completing the survey, fleet managers were driven to a video that explained the details behind their recommended package.
Volvo Uptime Services
To introduce fleet managers to the new Volvo Uptime Services, a state-of-the-art call center where with support 24/7/365, we decided to highlight what sets Volvo apart—our live Uptime Experts waiting to answer their call.
