Sexual health is health—at any age.

To help SAGE—the world’s largest and oldest organization dedicated to improving the lives of LGBTQ+ elders—launch their new center for sexual wellness, we used real Sage clients as models in a campaign that defied aging stereotypes..

The campaign kicked off with a takeover of digital displays at key NYC subway stations.

…And was highlighted on SAGE social media, driving the highest engagement ever across all platforms.

The SAGE Is In

We spent a day out in NYC fostering conversations between SAGE elders and queer folks of all ages and discussing the unique challenges the LGBTQ+ community faces as they age.