Kyle Jutkiewicz
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Voltaren

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Introducing the US market to The Joy of Movement.

To launch Voltaren Gel, we set out to highlight the kind of unexpected, joyful movement that only happens when you’re living with less arthritis pain.
 

 
 

The Joy of Paula

We remastered the original 16mm film from Paula’s iconic 80’s music video “Forever Your Girl,” then shot Paula as she recreated the dance in present day to prove that with belief in yourself, a little bit of passion, and the power of Voltaren gel, you don’t have to lose a step to arthritis pain.

 
 
 
 

Arthri-TIPS from Voltaren

Everyday tips for managing arthritis pain, these quick-hit videos were designed for social and digital.

 

Creative Team:
Group Creative Director: Chuck Pagano
Creative Director: Kyle Jutkiewicz
Sr. Art Director: Eirinn Spekter

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